Beauty creator Aisha Asunramu spent years lining her lips with eyeliner because mainstream brands didn’t make deep enough shades. This year, she turned that gap into a product collaboration with The Beauty Crop – showing how authentic creator-brand partnerships can drive innovation and growth by directly responding to unmet consumer needs.

Nov 15, 2025

Stylist and influencer Melissa’s Wardrobe has teamed up with Blank Street Coffee on a limited-edition matcha drink — and the campaign is being hailed across TikTok as a masterclass in creator marketing. The partnership works because it isn’t manufactured.

Sep 29, 2025