Stylist and influencer Melissa’s Wardrobe has teamed up with Blank Street Coffee on a limited-edition matcha drink — and the campaign is being hailed across TikTok as a masterclass in creator marketing.

The partnership works because it isn’t manufactured. Melissa has long been a vocal fan of Blank Street’s matcha, regularly posting about it to her audience. By formalising the relationship, the brand is tapping into advocacy that already exists, giving the campaign an authenticity often missing from influencer collaborations.

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