How Aisha Asunramu turned a beauty pain point into a category-shifting brand collaboration

Victoria Ibitoye | Nov 15, 2025

Beauty creator Aisha Asunramu spent years lining her lips with eyeliner because mainstream brands didn’t make deep enough shades. This year, she turned that gap into a product collaboration with The Beauty Crop – showing how authentic creator-brand partnerships can drive innovation and growth by directly responding to unmet consumer needs.